What is the process of upgrading your logo design?
It is said that nothing is constant in this world. This statement could not be truer when it comes to logo design of an organization. With the progress in time, everything surrounding a business change, which includes customer’s preferences, market conditions, economy and even the culture, including a bunch of other things. This makes it absolutely necessary for them to upgrade their emblem to better fit the needs of the time and continue to resonate with the target audience.
While this may seem an easy task, it’s not really a piece of cake. This is due to the fact that it is one of the huge decisions that is required to be taken by the businesses. You see, logo design is not just another image or visual, it is the primary source of recognition for your brand. Changing or redesigning it involves a lot of risks, which is required to be taken, sometimes justified by the statement “Innovate or Evaporate”. However, this could be done successfully if a process is followed. This article would be letting you know the process which you can utilize to achieve success in this purpose.
1) Find out what’s and why’s:
Research is said to be the foundation of any successful project. Same could be said when it comes to redesigning your emblem. Even before making the decision, you have to find out why you need to change it and what are the elements that are needed to be changed. The answers to these questions can come from inside as well as outside, which means, you can ask the people working in your organization as well as your customers.
2) Get the decision-makers involved:
In every organization, there are some key people which hold great importance, and it is a necessity that you get them involved in any huge decision that is being made, this improves the odds of the success. Same is what should be done when getting your emblem redesigned.
3) Shortlist the changes and make the decision:
Now that you have the information in your hand and the decision-makers with you, you have to select the changes that are required to be made. You see, not everything that you found out could be right or highly necessary. There could be a lot of things which could be ignored easily without harming the success of the redesign project. Your task at this stage is to find out these and eliminate them so that what remains with you is absolutely necessary.
4) Look for inspirations:
Sure, there are a lot of professional designers in this world who can offer a truckload of ideas to you, but at the end of the day, it is you who has to make the decision of the right emblem for your organization. So, what you need to do now is to look for inspirations and ideas that can help you clarify what you exactly want so you can buy business logo that’s right for you. Again, the ideas could come from inside as well as outside of your organization.
5) Decide on time and budget:
Every project involves two major elements, time and budget. So now you have to decide on these two things which involve asking two major questions i.e. What is the amount we can spend for this purpose?, and What is the time that we can offer to one redesigning our logo? The answers to these questions would become the criteria you will eventually be using to finalize the designer later in the process.
6) Search and shortlist the designers:
This is actually the point where the process is actually starting, everything before this was to lay the foundation for the success of the project. This stage involves searching for a professional designers that can work on your project. Just shortlist all of them in this stage.
7) Select the designer and place your order:
Keeping all of the things you have found earlier in mind, you now have to decide which of the shortlisted designer should be working on your project. This actually involves two things, the criteria you have finalized as well as his/her communication skills. After the decision of finalization of designer, you now have to make the payment and place your order.
8) Receive your design concepts:
The designer would be offering you multiple concepts based on the ideas you have offered him/her. Your task here is to decide which is the right one for you. The decision-makers in your organization as well as the designer, both can help you with this. So don’t be afraid to ask the questions. The number of concepts that are offered would depend on the policies of the one working on your design project so be sure to discuss this in advance when you purchase a logo.
9) Finalize the concept and request for changes:
After all of the above, you now have to finalize the concept. You can also request for revisions if you want further changes in design. However, the number of revisions you can request would usually depend on the policies of the one working on your project so be sure to communicate this in advance as well.
10) Receive the final files and use them as you like:
The designer will now be offering you the final files of your design. The file formats offered would depend on the policies of the designer as well the communication you have had with him/her while placing the order. Normally, two file formats are offered, one is the vector file and the other is JPG file in full resolution. However, it is recommended that this is also discussed in advance. You can now use the design as you like it and gain the advantages it has to offer for you.
Conclusion:
This is the process you can use to increase the odds of the success of your design project by more than 1000 times. This is due to the reason that it talks about the things which are usually avoided or ignored by businesses which leads them to failure. You have to remember these when you buy a logo to be successful with this task.
